offpage optimization

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

SEO page optimization includes both on-page and off-page optimization. There's a big difference between the two and you should not rely on one at the expense of the other.
When you consider the type of optimization techniques to use you must consider 2 factors: give the search engines what they need and give your web site visitors the information they need.

The major search engines display 2 types of results on the SERP (search engine results page) as a result of a user search query: paid advertisements and natural non-paid listings. Web sites can utilize one or both of these methods to acquire top listing positions. The paid advertisement exists on the results page due to an agreement by the advertiser to pay the search engine when a user clicks on their ad. The natural listing depends on the optimization techniques employed on the web site. This article will focus only on the natural listing.

Each search engine has their own algorithm to determine which web sites meet their requirements and therefore obtain the higher SERP natural listing positions (or ranks) for a given keyword or keyword phrase in a user search query.

There are a large number of on-page optimization factors that are considered in the search engine evaluation process. These factors include but are not limited to: words in the web page url, title tag, meta tags, headlines, sub headlines, keyword density, words at the beginning of the page, page content, words that are bold, words in the links, site navigation, the structure of links and a number of other considerations. You want to make certain that you do not over optimize your web site and have the search engines consider your site spammy.

There are also a number of things you can do "off your web page" to improve your search engine page rank and increase targeted visitor traffic to your web site. This is the area known as off-page optimization. Off-page factors should be carefully considered and implemented to achieve a higher search engine ranking. These factors are primarily tied to the site's linking (inbound and outbound) techniques. This is commonly known as link popularity.

How popular are the web sites that link to you and the sites you link to? Are the inbound links to you relevant to your site's content? How popular is your web site? Each link to your web site from another web site (i.e., backlink) is considered a "vote" to your site's popularity. These votes can increase the importance of your web site from the search engine's prospective.

What is offpage optimization?

Well, they are techniques you can use to help improve your Search Engine rankings but is done off your site. Which means it is done on other sites and not your own. Onpage requires you to do optimization on your own webpages, offpage requires you to do it off-site.


Off Page Optimization refers to the Search Engine Optimization which are done external to the website. Off page involves a number of activities to improve a web site's search result ranking. Some of the off page optimization services which we provide are listed below

Link Building
Directory Submission
Article Writing
Article Submission
Press Releases
Link Building
In link building we get inbound links for the website to increase its link popularity and to get the website into top of the search results. We provide one way link building services from the relevant web pages and from the content which are relevant to the keyword.

Contrary to the common belief, that link building is as simple as adding a link in a website, link building is a complex procedure whereas we have to plan and execute the link building meticulously. If link building is not done properly then it may harm your website and you get banned in search engines.

Directory Submission
We are one of the leading SEO company offering a wide range of directory submission services. We are also one of the few SEO companies offering directory submission services in various other languages such as German, French, Dutch and other major european languages.

Our directory submission services are 100% manual and organic. As part of our directory submission services we carefully analyses your website, prepare keywords list, description and title and submit to the relevant categories in over 2000 free interment directories.

Article Writing
In Search Engine Optimization content is the king. We can't undermine the importance of the content. Articles are one of the best and most effective way to get the incoming links to your website.

As part of our article writing services we write unique, grammatically correct and optimized articles on a wide range of topics. Our article writers are expert writers, novelists and well versed in writing article for SEO.

Article Submission
We offer article submission services which includes article content formatting, adding links in the articles, selecting proper anchor text and then submitting to free article directories in relevant categories. All of our article submissions are done manually by our expert article submitters.

Press Releases
Press Releases are another way to increase link popularity. We offer Press Release writing and Press Release Submission to various PR websites.

Blogging
Blogging is one of the quickest and easiest way to improve link popularity. We are expert in blogging, blog promotion and link building from blogs.