keyword research

keyword research
There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.
keyword research is the process of finding out the words and phrases that your potential customers use online. We're all creatures of habit and what we type into the search boxes isn't random, it's influenced subconsciously by our language and culture. Our searches follow certain patterns, we share the same types of words, we're influenced by news stories and the latest buzz or fashion.
eyword research is an ongoing process that you should build into your weekly schedule. You'll gain a deeper understanding of your markets, you'll spot emerging trends and new profitable niches before your competitors.

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords
Long Tail
The long tail is a type of statistical distribution where a high-frequency population is followed by a low-frequency population which gradually "tails off".
The long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases. These phrases individually are unlikely to account for a great deal of searches, but when taken as a whole, can provide significant targeted traffic that convert well. The long-tail is unlikely ever to exceed searches for a brand name if the brand name is reasonably well established, but the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating. These keywords are very effective because there is little competition for most of these keywords on major search engines.[6]
Comprehensive long-tail keyword research can be a highly effective strategy, since people making long-tail searches are arguably further along in the buying cycle (a significant amount of prior knowledge is needed in order for the searcher to know which words to use), so conversion rates can be higher. Recent long-tail keyword research has found that long-tail searches often exhibit a higher conversion rate by up to 200% compared to short-tail (generic) keywords, and can be extremely profitable for search engine marketers in terms of a lower cost per action and higher return on investment.[7]
Since long-tail keywords are naturally more specific in nature than short-tail keywords, long-tail keywords present a great opportunity for search marketers to provide highly relevant ads which cater for the specific needs of highly-qualified searchers. If done skillfully, a paid search campaign with long-tail keywords can exhibit a considerably higher CTR than one with short-tail keywords.[7] What's more, since paid search click prices (CPCs) vary depending on a real-time supply and demand auction, long-tails can often be cheaper by up to 50% due to less competition.[7]
It is reiterated that thorough keyword research consistently uncovers surprising topics in every study and presents him with numerically supported ratios that challenge his assumptions about his industry.[8]