Platforms

Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built.


Software tools

Several companies are now providing specialized tools and platform for social media marketing. Popular tools include:
Sysomos - Social media monitoring and analytics provider
Sysomos

Type social media software
Founded 2007
Founder(s) Nick Koudas, Nilesh Bansal[1]
Headquarters Toronto, Canada
Services social media analytics, social media monitoring


Hubspot - Inbound social media marketing
HubSpot is based on the idea that permission or inbound marketing (e.g. appearance in a search engine results page (SERP) at the moment a prospective customer is searching on a term related to your product) is more powerful than interruption or outbound marketing (e.g. TV advertisements that interrupt a person at random who wants to watch the show not an ad). Their products help customers use and measure internet marketing techniques such as social media, blogging, and search engine optimization (SEO).

Type Private

Industry Internet Marketing
Web Analytics
Online Marketing
Founded June 2006
Headquarters Cambridge, Massachusetts
Key people Brian Halligan, CEO & Founder
Dharmesh Shah, CTO & Founder
Jim O'Neill, CIO
Mike Volpe, VP Marketing
Mark Roberge, VP Sales
Yoav Shapira, VP Engineering
David Stack, CFO
Jonah Lopin, VP Customer Services